While at ICFF, I met Mark Kinsley, who is the owner of Riveli Shelving. Kinsley, a product designer, struggled with space issues in his small Chicago studio, so he developed a space-saving shelving unit for his own personal use. However, he soon realized that he wasn’t the only one with space problems, so he partnered with Iconic Revolution and is now offering these fold-down shelves for sale. Not only do they fold up and down in many configurations, but you can customize them by creating your own design on the front of the panels. Therefore, they also act as artwork. Imagine the residential and commercial applications of this product!