Over the hill? Nope, forever young. Back in 1971 Carolyn Davis was a graphic design student at Portland State University that “couldn’t afford to take oil painting”. Phil Knight, an accounting professor at the school, approached Davis about a freelance project. She accepted, and after roughly 17.5 hours of work she presented Knight with what is now known as the Swoosh. On June 18th, 1971 the US patent Office recorded the logo. It’s been uphill for Nike ever since.