Jay-Z recent spoke on his collaborative release with Kanye West, Watch the Throne, explaining that the release is intended to help sustain the culture. Speaking with 99 Jamz's Lorenzo Thomas a few days ago, Hov explained that he didn't bow to popular trends to launch his latest LP.
"No super over-the-top, big singing chorus or anything," he said. "That’s how we launched our album. And it’s good that it’s been embraced the way it has. That means everyone’s ready for that. The return of the boom-bap."
He also justified the audacious album title, explaining that he was just[..]erting Hip Hop's influence on society through his music.
"It’s just protecting the music and the culture. It’s people that’s in the forefront of the music. Watch the Throne, you protect it. You just watch how popular music shift, and just how Hip Hop basically replaced rock and roll as the youth music. The same thing can happen to Hip Hop. It can be replaced by other forms of music. So we making sure that we put the effort into making the best product so we can contend with all this other music, with all the dance music that’s dominating the charts right now and indie Music that’s dominating the festivals."