General Motors Research and Development put that challenge before researchers and students from the FUTURE LAB at Bezalel Academy of Art and Design in Israel. The task: Conceptualize new ways to help rear seat passengers, particularly children, have a richer experience on the road.
The Windows of Opportunity (WOO) Project was inspired by psychological studies indicating car passengers often feel disconnected from their environment, GM asked the Bezalel students to turn car windows into interactive displays capable of stimulating awareness, nurturing curiosity and encouraging a stronger connection with the world outside the vehicle.
