In celebration of the 2010 BET Hip Hop Awards, the Four Seasons Hotel in Atlanta transformed a meeting space into The Soul Experience, to unveil the Soul by Ludacris headphones. The Soul Experience is an intimate lounge with plush furniture, fireplace, visual displays, twitter station, “soul” food, and open bar of Conjure cognac cocktails to engage consumers on the new product launch. The three day preview commenced on Friday, October 1st with special guests Michael Mauldin of the Mauldin Brand Agency, Actress and fitness expert A.J. Johnson, Shanell SNL of Young Money, D. Woods formerly of Danity Kane, DTP Co-CEO Chaka Zulu, and numerous tastemakers exclusively viewing the Soul by Ludacris headphone models before they release at the top of next year. Soul executive, Bob Bonefant, even personally led the guests on private tours of the product line. The festivities will continue with even more special guests on Saturday, October 2nd and Sunday, October 3rd. To view more on this story go here
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