After Reebok, Lotus has also announced a creative partnership with Swizz Beatz, naming him Vice President of Creative Design and Global Marketing. Lotus explains the rationale behind the decision with 3 simple statements;
1. Like Group Lotus , he means business: He’s a risk taker with considerable credentials including music producer, rapper, designer AND painter.
2. Like our cars, he’s multi award winning: This year he shared a Grammy Award with Jay-Z.
3. Like Group Lotus he keeps good company: This man regularly works with the likes of Bono, Kanye West, Beyoncé and Alicia Keys.
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