1.22.2012

Johnny Cupcakes on Melrose

Boston area entrepreneur Johnny Earle started his label Johnny Cupcakes as a total joke. These days he’s laughing as he crisscrosses the globe promoting his products and brand. Johnny Cupcakes stores are designed as a kind of trickery with classic bakery motifs, but no buns are in the ovens here — it’s silk-screened shirts and hats that are for sale designmilk

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