2.27.2012

IKEA Launches a "How to Build" YouTube Channel

The next time you're assembling IKEA furniture and struggling to figure out which screw to use or which way that drawer panel is supposed to face, check in with YouTube and IKEA's brand new How to Build video channel.

The videos are mostly visual, to follow closely along with IKEA's paper instructions, only instead of line illustrations and androgynous marshmallow people, the videos feature real people assembling real IKEA furniture. There's no narration, save for instruction bubbles that pop audibly on the screen to make you reminisce for old episodes of VH1's Pop-Up Video. AT

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